Discover the
Power of
Expression

The Origin Story

In Search for
the
Perfect Cocktail Spirit

For over a decade, Shingo Gokan has pioneered the bar landscape. In search for a spirit to meet the demands of the evolving cocktail scene, the journey led him around the world and back to his home country, Japan.
Reimagining shochu through rigorous collaboration with three top shochu producers, Shingo's SG Group produced The SG Shochu - the most expressive cocktail spirit known to the world. VIDEO

Line Up

Distilleries

Unparalleled
Craftsmanship

Based in Kyushu, the homeland of shochu, the three distilleries were selected for their unparalleled craftsmanship, obsessive emphasis on quality, and relentless consistency.

Cocktails

  • Hybrid Highball [KOME]

    The Hybrid Highball is a brand new concept utilizing a double-spirit approach to bring out the best of both spirits. KOME’s ginjo aromas are accentuated by the apple notes of the calvados for a complex highball experience.

    Hybrid Highball [KOME]

  • Tuxedo

    An expression of the 1880 classic featuring The SG Shochu KOME.

    Tuxedo

  • Pegu Club

    An experssion of the 1927 classic featuring The SG Shochu MUGI.

    Pegu Club

  • Boulevardier

    An expression of the 1927 classic featuring The SG Shochu IMO.

    Boulevardier

  • Mamie Taylor

    An expression of the 1899 classic featuring The SG Shochu MUGI. A delicate rendition featuring malty MUGI notes and home made ginger honey.

    Mamie Taylor

  • Hybrid Highball [IMO]

    The Hybrid Highball is a brand new concept utilizing a double-spirit approach to bring out the best of both spirits. IMO’s fruity tropical notes are harmonize with of the pisco for a captivating highball experience.

    Hybrid Highball [IMO]

  • Vesper

    While on the stiff side, the fruit notes of the KOME and Cocchi Americano make for an extremely smooth, drinkable experience.

    Vesper

  • The SG Martini

    The ultimate martini featuring The SG Shochu KOME. Highly complex and provocative.

    The SG Martini

  • Sweet Potato Toddy

    A combination between the hot toddy and classic Japanese “oyuwari.” The nectar notes of the IMO are elevated by the warmth of the drink, with an accent of butter and cinnamon.

    Sweet Potato Toddy

  • Satsuma Libre

    The perfect twist on the Cuba Libre (without salt) or the Batanga (with salt). IMO works wonders with spices, and retains a proud presence amidst the complexities of the cola.

    Satsuma Libre

  • Sawadee-Cup

    An absolute crowd pleaser, both for the throwing performance and one-of-a-kind flavor.

    Sawadee-Cup

  • Sherry Cobbler

    An expression of the 1838 classic featuring The SG Shochu KOME. A fruity and approachable twist.

    Sherry Cobbler

Why Shochu?

The Authentic Spirit

Authentic shochu - known as honkaku shochu - embodies a process that delivers powerful flavors through its unique fermentation and distillation techniques.

About SG

Sip & Guzzle

SG Group is known to push the envelope of the cocktail experience through its bars and products . Through imaginitive concepts and dedicated execution, SG Group is the purveyor of the Sip & Guzzle experience.